First universal exhibition dedicated to food safety and diversity
On Thursday, January 30 at the Fairmont Hotel, Monaco Inter Expo (MIE) unveiled the scale model of the Principality’s Pavilion at EXPO MILAN 2015, the first universal exhibition dedicated to food safety and diversity, that will run from May 1 through October 31, 2015 under the theme “Feeding the Planet, Energy for Life”. It promises to be an exceptional event that will promote tradition, creativity and innovation in this sector, where the main message will be the right to a safe and healthy nutrition, and most important, adequate for the whole planet.
Milan Expo will be spread over 17.000sqm and expects to attract more than 20 million visitors. Apart from the pavilions representing the 142 countries confirmed to this date, it will offer six thematic clusters including Coffee, Cacao, Rice, Spices, Fruits and Vegetables, Cereals and Tubers, and three geographic groups divided in Arid Zones, Islands and Bio-Mediterranean. Furthermore, the United Nations (UN), the Food and Agriculture Association (FAO) and the European Union (EU) will be also represented.
Expo Milan 2015 “appetizing” Mascot
The official mascot was designed by Disney Italy presenting the main themes of the event in a positive, original, and empathetic way, based in the art of story telling. It is not just one mascot, but a whole family composed of 11 nutritive fruits and vegetables: watermelon, orange, banana, fig, blue corn, mango, apple, pomegranate, pear, radish and garlic as an appealing intruder. Their different characteristics and personalities, with their happy, friendly faces, will come to life to express and interpret the theme of ‘Feeding the Planet, Energy for Life’, interacting with humor and intelligence to become the face of the Expo. A contest for children to come up with the fruits’ names is already active online at www.expo2015.org as well as on Expo Milano 2015 social media platforms, allowing kids to suggest a name to suit every character.
Monaco Pavilion an example of innovation and ecology
The organization in charge of Monaco’s participation has been entrusted to MIE, an association created in 1997 to develop and manage the participation of the Principality in events under the umbrella of the International Exhibitions Bureau (BIE), of which the Principality has been member since 1958. They have already conceived the pavilions of Monaco in Lisbon 1998, Hanover 2000, Zaragoza 2008, Shanghai 2010 and Yeosu 2012. Mr. Jose Badia, Minister of External Affairs and Cooperation and President of the MIE Board of Directors (on the photo above being interviewed by Monaco Info), opened the presentations followed by H.E. Mr. Robert Fillon, Ambassador of Monaco to Italy, General Commissioner of Monaco Pavilion, and Julien Cellario of MIE General Director. Partners and sponsors also took the stage explained their involvement in this important innovative venture.
Monaco will build its own exhibition space of combined modules on 1000sqm of land on the thematic Solidarity, Durability and Innovation. Italian Architect Enrico Pollini conceived the pavilion based in three symbols: the container, the tent and the nourishing earth, in a true alliance of innovation and ecology. The scale model was entirely built by young and talented freelance artist and scenographer Tina Alloncle graduated from the Monaco School of Arts. The construction will be assured by ESKO, a Monegasque society specialized in inventive modular structures, mainly in the area of health and education in developing countries. The Logo was inspired on the principle of modular construction.
The German society Facts and Fiction will be in charge of the scenography based on a “Hangar of ideas” with eleven interactive stations, in close collaboration with the Oceanographic Museum, the Albert II Foundation, the Direction of International Cooperation and The Pearls of Monte-Carlo.
The menu for the Restaurant at the Pavilion will be concocted by the team of Executive Chef Philippe Joannes, Best Craftsman of France, from the Fairmont Monte-Carlo. We expect a nutritious menu that will combine popular tradition and gastronomy, using Mediterranean products of superior quality. A menu that will combine at the same time simplicity and excellence, exporting the Principality’s savoir faire.
Already confirmed partners
Monaco Pavilion will live on in Burkina Faso
A very important fact is that after the Expo the pavilion will not be dismantled! On the contrary it will be relocated for the benefit of Red Cross project in Faubourg de Ouagadougou in Burkina Faso, so the exhibit will live on, thanks to the support of the Monegasque Red Cross, presided by Mr Philippe Narmino. The main objectives are the creation of a first-aid teaching hub, professional training, and eventually the use the building as a polyvalent center providing hotel services that would eventually become independent and ultimately generate revenues. This is another example of the value added of creating projects with a broad mind and a long-term view and in cooperation with other countries. On the photo on the right Mr Jose Badia and HE Michel Roger, Monaco Minister of State, with representatives from Burkina Faso, during the signature of an agreement protocol between the two countries, where one of the projects is the relocation of the Monaco pavilion.
Scale Model being exhibited in different locations in the Principality
From February 26 MIE organizes a road show of the scale model of the Monaco Pavilion to allow everybody to discover the project. It is being exposed during 15 days in the commercial gallery in Fontvieille and then will move to other public spaces in the Principality. It is very smart idea that will bring the project closer to the people who will be able to visit the actual Pavilion in Milan from May 1 till October 31, 2015. Photo courtesy of MIE