Successful 2015 edition of MCFW
The 2015 edition of MC Fashion Week® (MCFW2015), took place from July 6 to 8, displaying local and international designers Spring-Summer 2016 collections, in the Honor Hall of the magnificent Oceanographic Museum of Monaco and conferences in the Salon Bellevue of the Cafe de Paris. This successful fashion industry event, previously known as Mode Monte-Carlo, was organized by the Chambre Monegasque de la Mode (CMM), with the support of the Principality’s Government, Town Hall, Tourism Office and the Honorary Consul of the Russian Federation, in partnership with Societa Italia, and the sponsorship of Solavie. Federica Nardoni Spinetta, President of the CMM, and her team have been working relentlessly on this project for several years and has made notable progress as proved by the success of the current version of MCFW.
The main goal was to showcase Monaco as a Fashion Capital and promote new talents in fashion design to multi-brand boutique buyers, large stores, international journalists, bloggers and opinion leaders coming from different countries to present to a fashion-addict audience.
Rosanna Trinchese, the Art Director of the Monegasque Fashion Chamber, wisely entrusted the development and management of the event to Rene Olivier Productions / Elevent who is in charge of all MC Fashion Week® show, and has been collaborating with the Monegasque Fashion Chamber since the event’s first edition and respects the quality standards of the international Fashion Weeks.
This third edition celebrated the “2015, Russian Year in Monaco”, highlighting Russian designers, thanks to a close collaboration with the annual Russian Fashion Festival in Milan organized by Societa Italia, leader in the distribution of international fashion brands on the Russian market and discover new talents.
The program started on Monday, July 6 at the Salon Bellevue of the Café de Paris in the heart of Monte-Carlo, with conferences and round tables moderated by field experts. These events enabled the great economic fashion actors to mingle with local and international designers. Federica Nardoni Spinetta opened the floor with a brief presentation, followed by Jean Castellini, Minister of Economy and Finance of the Principality who recognized Monaco as a global fashion platform. Other speakers discussed the latest trends in international fashion, the new developments in the European and Asian markets, with an emphasis on China, and digital media and the importance of the voice of social networks with the participation of well-known fashion bloggers.
MC Fashion Week Awards
At the end of the interesting interactive seminar, there was the MC Fashion Week Awards recognizing three designers that culminated with a Cocktail Reception on the terrace of the Bellevue under a beautiful summer sky.
Russian Year Prize – Igor Chapurin
International Prize – Carlotta Carobbi accepted the prize for the Maison Versace
Professional Carrier Prize – Cav. Mario Boselli, Honorary President of the National Camera of Italian Fashion
The trophies were created by talented Brazilian artist Marcos Marin, who lives and works in the Principality. Synonym of elegance and refinement, the “Optical art” creations of Marcos Marin are exhibited in the most prestigious places around the world. His paintings and sculptures pay tribute to legendary icons.
Fashion shows in the Honor Hall of the Oceanographic Museum of Monaco
The program included a series of fashion shows on Tuesday, July 6, premiering the Spring/Summer 2016 collections, covering: Swimwear Young Designers and Haute Couture. International and Monegasque designers not only presented their collections, but each had opportunity to participate in the showroom on Wednesday, July 7. Both events took place at the Oceanographic Museum, proving that the Temple of the Sea welcomes sirens or better say models. HE Michel Roger, Minister of State of Monaco, and Robert Calcagno, Director of the Oceanographic Museum, joined the distinguished guests, confirming their support for this event.
The series of elegant fashion shows of MCFW2015 took place on Tuesday July 7, in a rather unique and palatial place, the Oceanographic Museum of Monaco created by Prince Albert I back in 1910. Leading Russian fashion designer Chapurin inaugurated the runway in the sumptuous Honor Hall.
The following designers were next on line: Banana Moon created in Monaco in 1984 and designs for a young and trendy woman; then Beach & Cashmere the Monegasque fashion house estabilished in 2005 by Federica Nardoni Spinetta; Sergey Efremov with his simple and refined creations; Beliza, where designer Lilsa Chotard focuses on a chic and sporty scuba style accompanied by Lsonge’s brand of jewels created by the French painter Katia Grisanzio; Haveney, a women’s young brand of ready-to-wear from the South of France; and Mila Yurakova who is influenced by Russian nature and the history of Russian national costume and ornaments.
During the second part we could admire the creations by the duo Stardust Monte-Carlo / Pain de Sucre, the first showcasing their jewelry collection of natural pearls and rare gems of exceptional quality and the second their swimwear with a palette of unique colors and prints.
Masha Tsigal, the personal brand of the known Russian designer; Leslie Monte-Carlo featuring an array of styles from sporty to elegant chic; EE Gallery with Didimara and Marcos Marin, with a collection inspired by the Optical Art of talented Brazilian artist Marcos Marin; Naira Khachatryan from Armenia also blending art and fashion; Zulfiya Sulton, the young and already successful brand from Uzbekistan a mix of oriental elegancy and western comfort; Bella Potemkina, inspired by beautiful women around her produces pieces that are incredibly delicate; and Ainur Turisbek from Kazahstan who envisages fashion as an art form with her sculptural shapes, that many found rather provoking, with the models wearing boxing gloves and helmet!
The final show was opened by Monegasque designer Elizabeth Wessel playing on the effect of style proposed a collection that rival to be first in line in the eternal feminine-masculine game.
EW was followed by the famous Carlo Ramello, the company created in Turin in 1947 by Mario Ramello; Ma.Lesi Monte-Carlo by Olesya Makarova with her ultra feminine line of evening wear; Lali, the Uzbek fashion brand promoting a sophisticated style based on a combination of Central Asian motives and modern fashion trends; Portuguese designer Joao Rolo, who is launching his refined and magical collection internationally; and last but least Grinko, the Italian high end RTW (the peak of performance), a balance between sophisticated elegance and strong 3D effects.
There was excitement in the room with the long legged beautiful models trotting the runway to the delight of the audience breaking in applause, buyers taking photos and careful notes, and the journalists and photographers feeding magazine’s editors with the latest information. The Monte-Carlo Fashion Week 2015 will certainly create a fashion buzz in the industry, as each designer had put their best creations forward running the whole gamut, from street style minimalist elegance to the lace texture flowing dresses of haute couture.. Congratulations to the Monegasque Chambre de la Mode for a job well done. Looking forward to Monte-Carlo Fashion Week 2016 !
“Fashion changes, but style endures.” Coco Chanel