Amber Lounge Monaco partners with designer SAFiYAA to raise funds for Jackie Stewart’s Foundation

The place to party with F1 drivers & celebrities during Monaco GP

Amber Lounge, the original and exclusive F1 lifestyle experience that follows the famous race series around the Planet, will again set its headquarters at Le Meridien Hotel in Monte-Carlo, from May 26-29, 2017, during the legendary 75th edition of the Grand Prix Automobile of Monaco, hosting the 6th round of the 2017 FIA Formula 1 World Championship, the favorite rendezvous of motorsports’ fans.

Amber Lounge was founded by Sonia Irvine, in 2003 in during the Monaco GP F1, encouraged by her brother and former racecar driver Eddie Irvine, and like a good wine gets better with each new edition. For 14 Formula 1 seasons, Amber Lounge has been the venue of choice, the place to be and be seen in the chic Principality.

Pledging support for worthy causes

The three day-and-night glamorous, stylish extravaganza will debut on Friday, May 26 at 19:00, with the F1 drivers Fashion Show & Charity Auction under the high patronage of HSH Prince Albert, that this year celebrates its 11th anniversary creating awareness and pledging support for worthy causes. This year proceeds will benefit the “Race Against Dementia” Foundation, created by racing legend Sir Jackie Stewart, raising money to fund breakthrough and innovative research and ultimately find a cure for this terrible disease. Sir Jackie Stewart said that treating his wife’s dementia is ‘the biggest challenge of his life’. Lady Helen, now 76, was diagnosed with the disease three years ago, and he experiences first hand how the devastating disease is destroying the life of the woman he loves, so he launched the charity foundation to mend what he sees as a grave lack of research funding. Amber Lounge CEO, Sonia Irvine, wanted to help in any way she could. Just like Sir Jackie Stewart and his wife, Sonia and her brother Eddie Irvine, have seen their mother Kathleen suffer from an illness over which they have no control.

This year leading fashion house SAFiYAA, a demi-couture brand, launched in 2011 by Daniela Karnuts who is originally from Germany, and named after her daughter, will showcase designs from her AW17 collection, including exclusive pieces created for this occasion. Daniela is passionate about challenging our idea of modern luxury, where the narrative behind the item is just as important as the garment itself. Gigi Hadid, Jennifer Lopez, Gwyneth Paltrow, Kerry Washington and Kate Winslet are just a few of the celebrities that SAFiYAA counts among her clientele, all of whom adore her unique take on traditional couture techniques, fabrics and finishes – designs with a modern sensibility for all seasons.

Sonia Irvine, CEO of Amber Lounge says: “A SAFiYAA gown is among my own guilty pleasures, so I am thrilled to be showcasing her beautiful collection at the Amber Lounge fashion show this year. I know the signature pieces from her red carpet and cocktail collection are going to captivate the guests and contribute to what is always a memorable occasion, which this year is for a cause very dear to my own heart.”

Daniela Karnuts, the founder of SAFiYAA says: “Amber Lounge Monaco is a dream occasion for SAFiYAA. Together, we share the same passion, ambition and desire for innovation. We are proud to be partnering with them on a fashion show that I know is going to be spectacular.”

Elegant F1 drivers & beautiful models trotting the catwalk

Amber Lounge will open the fashion show with the rip-roaring appearance of handsome F1 drivers from teams such as McLaren, Sahara Force India, Red Bull, Toro Rosso and Sauber, who will be sending shockwaves through the runway, leaving their racing suits behind and parading in designs signed by British menswear label Apsley Tailors. Daniil Kvyat, Esteban Ocon, Nico Hülkenberg, Stoffel Vandoorne, Jolyon Palmer and Marcus Ericsson, are already set to be the models in this year’s F1 driver fashion show!

In hot pursuit, the Ladies of F1, driver’s wives and girlfriends, as well as, international motorsports TV presenters, will premiere an exclusive silk collection created by Silviya Neri. The luxury fashion designer Silviya Saikali made his professional debut with the famous Maison Moschino in Milan.

Her extensive background in Fine Arts enabled her to offer artistic and creative consulting to cosmetics, jewelry, furniture design, and fashion companies. The designer has a keen eye for fashion, love for antiques and surreal worlds, added to a passion for all “Made in Italy.” SILVIYA NERI scarves are initially hand drawn paintings, digitally printed on 100% silk from Cuomo, Italy, where they were originally born and established in 2011, and today can be found in 40 luxury boutiques and department stores worldwide.

SAFiYAA will provide the spectacular grand finale, rounding out an evening of glitz and glamour at the show’s stunning beachside setting, with breathtaking panoramic views of the blue Mediterranean!

Amber Lounge pioneered its first Charity Auction in 2006, raising funds for world-renowned charities such as the Special Olympics, the Nelson Mandela Children’s Fund and Sergio Pérez Foundation. In the last ten years, Amber Lounge Fashion raised more than €4 million for more than ten international charitable organisations. Amber Lounge gives their heartfelt thanks to the handsome drivers, their wives and girlfriends, and models involved in the fashion show for their kind participation.

The fashion show & charity auction will be followed by a delicious gourmet diner and glamorous after party, wining & dinning, and dancing under the stars alongside world famous personalities and VIP guests, including leading figures from Formula 1, sports professionals, celebrities, and distinguished personalities.

An internationally known performer, whose identity has not been revealed at this time, will open the most anticipated event of the F1 social calendar, with renowned celebrities in attendance gracing the first row. Justin Bieber, Kim Kardashian, Jennifer Lawrence, Pierre Casiraghi, HSH Prince Albert II of Monaco, just to name a few, are some of the VIP’s who have been frequenting Amber Lounge throughout the years.

Action packed luxury weekend

The festivities will continue during the lavish weekend on Saturday 27 & Sunday 28, with a carefully constructed blend of luxurious dining, top class music, notorious live performances and partying till the wee hours of the morning, when the first rays of the sun caress the horizon. 

Saturday, May 27, 2017

  • On-board the luxury Amber Lounge celebrity yacht – F1 driver appearances, trackside views, open bar and gourmet buffet
  • Amber Lounge Dining, Cool cocktails & mellow vibes – enjoy a superb meal with fine wines and stunning ocean views …
  • Live Performance and International DJ sets at the notorious ‘Girls’ Night Out’ Party

Sunday, May 28, 2017

  • The ultimate Jet set race viewing hospitality on-board the Amber Lounge celebrity yacht
  • Amber Lounge Dining al fresco
  • F1 Driver Post Race Party is the most anticipated night of
the weekend where F1 drivers
and teams gather for post-race celebrations with fantastic live acts,
 DJ’s and unlimited Champagne.

Discover the Amber Lounge experience in Monte-Carlo

Today’s Quote

“It is not always possible to be the best, but is always possible to improve your own performance.” Sir Jackie Stewart

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