Sportel Golden Podium Awards in the presence of Prince Albert & the international sports elite

Sportel Monaco setting the bar even higher in 2017 

Sportel 2017 runs in the Principality from October 23-26, placed under the High Patronage of H.S.H. Prince Albert II of Monaco and the International Olympic Committee (IOC), uniting the elite of the International Sports Marketing and Media Industry at the Grimaldi Forum, under the leadership of CEO Laurent Puons, CEO and Amparo Di Fede as the General Manager. The 2017 edition of SPORTELMonaco surpassed all expectations with a total of 3,045 participants, from 1048 companies representing 78 countries, and 23,5% new companies, asserting to its rising success, and this year the organizers set the bar even higher. Laurent Puons said: “These figures attest to the dynamism of the SPORTEL community but also of its revival.”

For more than a quarter of a century, top level executives from around the world, representing sports networks, international sports federations, sports marketing agencies production companies, sports content right owners, distributors, technology, new media and much more. They come together every year to determine the future of major sports events for the 21st century media platforms, one of the most important conventions serving as B-to-B business podium and the perfect place to find valuable insight on influential business trends and practices. The highly instructive conference and expert panels, with a program offering richness and variety, are the source of the sports’ industry current evolution and progress.

The Golden Podium Competition 

It was a memorable experience to attend once again the SPORTEL Awards Ceremony, on Tuesday, October 24, 2017, at the Grimaldi Forum in Monaco, hosted by no other than commentator extraordinaire Marc Maury. The event honors the winners of the Georges Bertellotti Golden Podium Competition and Renaud de Laborderie Sports Book Competition. They respectively recognize the world most beautiful and breathtaking sports sequences of the year, and the best illustrated sport books, in the presence of H.S.H. Prince Albert, Olympic Champions, International sports celebrities, and sports fans.

A prestigious Jury composed of sport and media industries personalities had a tough time selecting the recipients of the Golden Podium Trophy, an original piece created by Raymond Moretti, among the many high quality submissions.

The overall message of this highly anticipated ceremony were of sport as a means for peace, gender equality, endurance and hope.

Golden Podium Jury Georges Bertellotti

  • Jean Becker – Président – Director and writer
  • Alberto Agusti – Consultant in Sports & Entertainment Projects and President of the Real Club Tennis of Barcelona
  • Nick Baum – President of North Beach Ventures
  • Flavio Briatore – Entrepreneur
  • Hervé Brossard – President of Omnicom Media Group
  • Camiel Eurlings – Chairman of the IOC Communication Commission
  • Marlène Harnois – Olympic Bronze Medalist of Taekwondo and two time European Champion
  • Paula Radcliffe MBE – Marathon World Record HolderGolden Podium Awards Jury, Paula Radcliffe, Camiel Eurlings, Flavio Briatore, Jean Becker, Marlene Harnois, Herve Brossard and Alberto Agusti @Press Sportel 2017

Sports Book Prize Jury – Renaud de Laborderie

  • Daniel Herrero – President – Former rugby player/writer
  • S.E. Madame Yvette Lambin Berti – General Secretary of the Monaco Olympic Committee
  • Soria Zidelkhile – Deputy Director of the French National Olympic and Sports Committee – Office of the President


In the photo below H.S.H. Prince Albert is surrounded by the 2017 Sportel Laureates @Press Sported 2017

Best Slow Motion (supported by the Comite National Olympique et Sportif Francais)

Stadium of tears – Piero Pontico – AS Roma SPA

Best Promotion Program (supported by CPC & Associes)

Wake up Tim Ahlfeld – Red Bull Media House GMBH

Discovery Prize (supported by RMC Sport)

Ice Call – Backyards Project, Antoine Frioux – PVS Company

Innovation Prize (supported by Puressentel)

Kerguelen Herve Borde – Nefertiti Production

Advertising Prize – Christian Blachas (supported by Form and You)

Unlimited Youth Nike – Widen+Kennedy

Second Screen Prize



Jury Prize (supported by Lacoste)

Camps to Champs Series Trailer – Olympic Channel

Peace and Sport – Documentary Prize

Girl Unbound – Maria ToorpakaiBlackacre Entertainment LLC

International Olympic Committee Grand Prize

#Equal Game, Jack Weatherley


Book Prize of the Monaco Olympic Committee (MOC) –So Foot – Les Annees 70: Football Total. Napalm et Poteaux Carres – So Foot – So Press

Book Prize of the French National Olympic and Sports Committee (FNOSC) – A corde Tendue, Francois Carrel – Editions Paulsen

Today’s Quote

“Sport has the unique and irreplaceable capacity to unite people, going far beyond ethnic, religious or social differences. I am convinced that sport can be at the long-term service of peace.” H.S.H. Prince Albert II of Monaco


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