The Monte-Carlo Fashion Week returns in May under the sign of sustainability & social responsibility

MCFW will feature eco-fashion designers

The 6th edition of the Monte-Carlo Fashion Week (MCFW©) will be back from May 16-20, 2018 featuring young, and talented, international emerging designers, who will unveil their creations on the Principality’s runway. The MCFW© embraces the current fashion trend of sustainability and social responsibility by featuring eco-conscious designers who believe we all have the power to make positive change.

Over and above innovation and glamour, sustainable fashion is the name of the game nowadays. Also known as eco fashion, it belongs to the thriving design progressive ideology and trend of sustainability, whose objective is to build a methodology that can be maintained indefinitely with regard to human impact on the environment and social responsibility.   Slow fashion versus fast fashion, or what is became known as the slow movement, recommending principles similar to those of slow food: Good (quality, flavoursome and healthy), Clean (production that protects the environment), and Fair (accessible prices for consumers and fair conditions for producers).

The term Slow Fashion appeared in 2007 in an article by Kate Fletcher published in The Ecologist, where she compared the eco/sustainable/ethical fashion industry to the slow food movement. There is no single definition because new ideas and product innovations are constantly redefining slow fashion, and a precise definition would ignore the evolving nature of the concept.

Rahul Mishra – Marangoni’s sustainable brand ambassador

Described by Suzy Menkes as India’s national treasure, Rahul Mishra will showcase his SS2019 capsule collection at the MCFW©. Following his debut at Lakme Fashion Week, Mishra became the first non-European designer to win a scholarship at Istituto Marangoni in Milan, Italy. He was awarded the MTV Youth Icon in India, and won the International Woolmark Prize in 2014 at Milan Fashion Week, becoming the first Indian designer to be recognised with this award, previously bestowed to fashion icons such as Karl Lagerfeld, Giorgio Armani and Yves Saint Laurent.

The talented Mishra became known for incorporating traditional Indian textiles, and handmade artisanship to his designs, and has showcased his work at fashion weeks in London, Dubai, Australia, and is a regular in the official calendar of Paris Fashion Week. Rahul Mishra believes, “Sustainability isn’t just a desire, it’s a necessity.” 

Rahul Mishra is also the brand ambassador of Istituto Marangoni Paris, thus he is involved in the life of the school by participating to the Istituto Marangoni Advisory Committee, taking part to some industry projects, doing lectures about sustainability and giving advices to the students.

Sara Cavazza Facchini brings conscientious sustainability to Genny

Sustainable fashion will be present on the MCFW© runaway with Sara Cavazza Facchini, Creative Director of the Italian prêt-à-porter fashion house Genny since 2013. The brand will be presenting their sustainable collection on the MCFW catwalk, showing how they skilfully blended the fashion house heritage with a sense of timeless elegance, with the added factor of conscientious sustainability, embracing social responsibility.

Emerging designers from all coins of the world gather in Monaco

The innovative creations of talented emerging designers participating in MCFW© come from all over the world, and different ethnic backgrounds, generating a lively multicultural fashion landscape. The diverse styles, cultures and visions result in a successful combination of fashion, art, and design. Amal Azhari will display her creativity from Lebanon, with her modern yet romantic caftans and bags with soft edges, Thelma Espina from Guatemala will share her Mayan futurist vision, just to name a few. They will be joined on the Monaco runway by many other designers representing countries around the planet.

Social responsibility – Supporting the Fondation Princesse Charlene de Monaco

The MCFW firmly believes in social responsibility, and will be supporting the Fondation Princesse Charlene de Monaco, for the second year in a row. Launched back in December 2012 by H.S.H. Princess Charlene of Monaco, the Foundation’s primary objective is to save lives by putting an end to drowning. Its mission is to raise public awareness about the dangers of water, teach children to swim while learning safety measures through the “Learn to Swim” and “Water Safety” programs. The Foundation is equally involved in communicating the values of sport such as discipline, respect for oneself and for others, determination and teamwork. The “Sport & Education” program is based on the belief that sport is a tool that contributes to the wellbeing and development of children.

(Photo: Celina Lafuente de Lavotha, Federica Nardoni Spinetta, Agnes Falco and Mireille Pietre, Donation to Fondation Princesse Charlène during the MCFW2017 @Saverio Chiappalone)

MCFW© will kick off with Fashion Awards Ceremony & Gala Dinner

The MCFW© will be inaugurated on Saturday, May 16, 2018, with the MCFW© Fashion Awards Ceremony & Gala Dinner, at the prestigious Yacht Club of Monaco in the presence of celebrities, VIP’s, designers, plus local and international press. On Thursday, May 17, there will be a series of fashion conferences at the Salon Bellevue of the Café de Paris, in the heart of Monte-Carlo. The fashion shows will take place in the Fashion Village from May 18-19, presenting capsule, resort, cruise and pre-collections prêt-à-porter Spring/Summer 2019.

The MCFW©, organized since 2013 by the Chambre Monégasque de la Mode (CMM), presided by Federica Nardoni Spinetta, counts with the continuous support of the Government, the City Hall, and the Tourism Office of Monaco, and is the main fashion event in the Principality and part of the international fashion calendar.

Today’s Quote

“Ethical is the new black.”

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