Eva Longoria dazzles at Alberta Ferretti show
The main highlight of the 7th edition of the Monte-Carlo Fashion Week (MCFW©), May 15-19, 2019, the official fashion event of the Principality of Monaco organized under the High Patronage of H.S.H. Princess Charlene, was two-fold; one was the Fashion Awards Ceremony, honoring famous Italian designer Alberta Ferretti with the Sustainability & Ethical Award; and the other the stylist’s exclusive show.
Alberta Ferretti unveiled her Cruise 2020 collection inspired by the sea, or nature in general, with a spectacular show on Saturday, May 18, at a very fitting venue, the state-of-the-art Yacht Club of Monaco, with top model Elsa Hosk, one of Victoria’s Secret angels opening and closing the show.
Gracing the first row were Beatrice Borromeo, wearing a romantic dress by Alberta Ferretti, and her husband Pierre Casiraghi, who also came accompanied by his sister Princess Alexandra de Hannover. Seating beside them was American actress Eva Longoria from the celebrated series Desperate Housewives, who dressed in a white smoking by Alberta Ferretti, had come directly from Cannes, where a few days earlier she had walked the red carpet for the inauguration of the Film Festival with the movie the Dead Don’t Die, on that occasion wearing a fabulous pink gown also by the Italian designer. Not far from them were Princess Camilla and her husband Prince Charles of Bourbon Deux Sicilies, Annabelle Belmondo, granddaughter of Jean-Paul Belmondo, and other VIP’s.
Prestigious awards recognize eco-conscious designers
The MCFW© awards, created by the Chambre Monégasque de la Mode and designed by Brazilian artist and Monaco resident Marcos Marin, were presented during an elegant gala evening on Friday, May 17, at the Fashion Village, Chapiteau de Fontvieille.
The Fashion Awards is a highly anticipated event, that took place as a corollary of an intense week full of exclusive appointments, between fashion shows and social happenings, alternated with conferences on issues related to sustainability, reunited in the Principality the prominent names of the fashion arena, confirming the event as a reference point in the international fashion calendar. It is important to note that the Chambre Monegasque de la Mode celebrates its 10th anniversary this year, quite a milestone.
Fashion Awards recognizes fashion personalities who have distinguished themselves in the fashion world by virtue of the excellence of their work, during a week highlighting the contributions of glamour, luxury, and creativity but strictly in a responsible sustainable version.
- ALBERTA FERRETTI – Ethical & Sustainable Award
- JIRI KALFAR – Innovation Award
- GILBERTO CALZOLARI – Best Emerging Designer Award
- BREGUET – Blue Award
- TWAN KUYPER – Emerging Talent Award (The designer had previous commitments in Los Angeles)
- INESSA CREATIONS – Emerging Made-in-Monaco Award
- IFM – INSTITUT FRANCAIS DE LA MODE – Educational Award
- VICTORIA SILVSTEDT – Glamour Award
The first to be called to the stage was Alberta Ferretti, Italian designer at the helm of the eponymous brand, who received the Ethical & Sustainable Award for her contribution to sustainable fashion by promoting, with its ethical and environmentally-friendly style, a new approach to the fashion segment where the values of femininity and elegance are enhanced by a new awareness, with garments made of eco-compatible materials and green details. The stylist was rewarded by H.E. Cristiano Gallo, Ambassador of Italy in Monaco, and Federica Nardoni Spinetta, President, and Founder of the Chambre Monegasque de la Mode and the Monte-Carlo Fashion Week.
Czech designer Jiri Kalfar received the Innovation Award from Gareth Wittstock, brother of H.S.H. Princess Charlene of Monaco, and General Secretary of the Princesse Charlene Foundation, together with Rosanna Trinchese, MCFW© Artistic Director. The award was a recognition to the young designer’s collections capable of combining haute couture, with environmental awareness thus creating clothes made with ethically sustainable and recycled fabrics, all the time experimenting with new technologies with a green soul in mind, that have helped to attract international attention. (Photo: MCFW2019 Fashion Award Winners and presenters @Daniele Guidetti)
The Best Emerging Designer Award was presented to the Made-in-Italy green soul of Gilberto Calzolari, who, since its inception, has distinguished himself for a style in which ethics and aesthetics dialogue to create demi-couture of experimental and refined luxury. The environmentally conscious stylist promotes a unique culture of material recycling that allowed him to triumph at the latest edition of the Green Carpet Fashion Awards – where he won the “Franca Sozzani GCC Award for Best Emerging Designer 2018” – with an original outfit completely made out of recycled jute bags. The designer received the award from Georges Marsan, Mayor of Monaco, and Mireille Pietri, CMM General Secretary.
Safeguarding the environment and above all water has always been a priority for MCFW, which awarded the Blue Award to the House of Breguet for its commitment in support of the Race for Water Odyssey, promoting concrete actions for the conservation of oceans threatened by plastic pollution. Maurizio Marino, received the award on behalf of Breguet, from the beautiful Russian model and artist Lara Leito, very sensitive to eco-sustainability, and Celina Lafuente de Lavotha, Head of External Relations of the MCFW.
The famous model and social influencer, Twan Kuyper, was recognized with the Emerging Talent Award, for its ability to stand out not only for its beauty but also for a tout court philanthropy that led him to actively engage in beneficial projects. Unfortunately, previous commitments in Los Angeles prevented Twan from traveling to the Principality.
One of the main objectives of the Monegasque event has always been to spread the values of local fashion by promoting internationally the creativity made in Monaco thanks to emerging talents. This year Inessa Creations brand of Inessa Bensalah was recognized with the Emerging Made-in-Monaco Award, presented by the Mayor of Monaco Georges Marsan and by Celina Lafuente de Lavotha, Head of External Relations of MCFW. Ines, the visionary and versatile 20-year-old creator stands out for her bold and personal style, which encourages free expression and the celebration of personal passions to allow anyone to live their creativity in complete freedom.
French excellence in fashion was the subject of the Educational Award assigned to the IFM-Institut Français de la Mode, a pioneer in the formation of new generations of creative talents and of tomorrow, combining heritage and technology in futuristic school programs and high level. Dominique Jacomet, IFM General Director, received the award on behalf of Breguet, by H.E. Marine de Carne de Trecesson, Ambassador of France in the Principality of Monaco, and Dr. Philippe Muller, General Director of the International University of Monaco.
The surprise of the evening was the Glamour Award, presented by Gareth Wittstock and Federica Nardoni Spinetta to the beautiful and versatile model and actress Victoria Silvstedt, who was then spotted in several major events in Cannes.
A kaleidoscope of international stylists under the sign of Green is the New Glam
The Monte-Carlo Fashion Week (MCFW©), rolled out its 7th edition with the presentation of the resort, cruise and capsule collections SS 2020 at the Fashion Village, by both emerging and well-established designers from all over the world, under the sign of Green is the New Glam. The Fashion Week, nestled between the E-Prix and the Grand Prix of Monaco, and during the Cannes Film Festival, increases in reputation year after year, attracting fashion insiders, influencers and media from all over the world, fashion icons and renowned international celebrities.
Fashion, luxury, and talent in a sustainable way, was the fundamental guideline of MCFW© 2019, promoting an ethical and conscious approach to fashion. An international initiative that, thanks to the alternation of innovative collections and interactive conferences on issues related to sustainability is becoming a point of reference for eco-fashion. As we mentioned earlier, the guest of honor of this edition was Alberta Ferretti, a great supporter of ethical fashion, who recently launched a collection of garments made with carefully selected materials. Furthermore, prestigious names from the fashion world committed to sustainability, such as Italian designer Gilberto Calzolari, Prague designer Jiri Kalfar, and the project by Federica Nardoni Spinetta with her brand Beach & Cashmere Monaco with her message to protect and love the ocean.
Apart from the stylists featured above, a plethora of designers from Monaco, Italy, but also other countries and cultures, graced the runway of the MCFW exhibiting their savoir-faire and creativity: the newly launched Monegasque brand Inessa Creations by Ines Bensalah, Orza Couture Paris, Loona Monte-Carlo, Prochazka Carbon Luggage from Prague, Anita Pasztor from Hungary a talented designer participating in the MCFW for the third year in a row with her feminine and elegant creations, Diana Mahrach Couture, Osman Pamuk from Turkey, Audrey Vallens who came all the way from down under (Sydney, Australia), Monica Berlanas, Glidah, Laura Spreti, Leslie Monte-Carlo, Miss Monaco, Anna Marchetti, Catalin Botezatu and Miau by Clara Rotescu from Rumania, Cristallini, Nando Muzi, Anna Marinella by Officinadinamica, Ventottomaggio, Eleonora Beni, Carlotta Roma, Stefania Leoni, Diana Pinto for Marcos Marin.
Interactive fashion conferences
On Wednesday, May 17, there was a new edition of the series of Interactive Conferences within the framework of the MCFW©, at the Yacht Club of Monaco, in partnership with the International University of Monaco, the YCM and the CMM. The morning was dedicated to The Mark Challenge 2019, introduced by Bernard d’Alessandri, YCM General Secretary, Dr. Jean Philippe Muller, General Manager of IUM, and the announcement of the selection of finalists competing in the 6th edition of the International Luxury and Premium Service, and Product Business Plan Competition.
In the afternoon, the program was introduced by Federica Nardoni Spinetta, President & Founder of CMM & MCFW©, and focused on presentations on the future of fashion and sustainability as the way forward, plus discussion on the point of view of retail.
This newborn partnership between CMM and IUM brings strong positive mutual synergies, that will certainly benefit both organizations and by extension increase the attractivity of the Principality of Monaco.
“Our society can evolve into something that does have a more global concern for humanity.” Adele, Founder of Abrazo