Since its creation in 2012, the core mission of the Princess Charlene of Monaco Foundation is to save lives by putting an end to drowning.

A digital campaign (#drowningprevention) seeks to raise public awareness about drowning prevention, by displaying different key messages throughout the summer. It is aimed at parents of children aged 5 or less, who are the most vulnerable to drowning, but also at youngsters aged 25 or less who can act dangerously near water.